Lookbook

Tie dye is most synonymous with the 1960s, when the vibrant colors blended to show the free-spirited lifestyle. The practice and technique of tie-dyeing developed long before then. Many cultures across Asia, Africa, and the Americas applied similar techniques for naturally dyeing textiles as early as the sixth century. Millennia later, tie-dye became the vibe of the 1960s, becoming a trend taken up by musicians that shaped the counter-cultural style of the decade. It continued to evolve with fringes in the 1970s disco era, and became popular again in the 1980s and '90s, as colorful and bold styles that teenagers gravitated toward. In present day you will see tie dye techniques used across various product categories such as lounge wear, denim, outerwear and even socks and face masks.